PL Banner Halloween
Halloween  2011
In This Issue
PassmoreLab News
Dinosaur Hunter 3D!
ASTC 2011
3D News Round Up
Join Our Mailing List!
Quick Links


PASSMORELAB Social Networks links: 

Find us on Facebook
Follow us on Twitter
View our videos on YouTube
PL HalloweenAs far as trade shows go, it's been a busy few weeks for the 3D industry.  From 3D TVs and consumer electronics at IFA in Berlin, 3D home cinema projectors at the CEDIA Expo in Indianapolis, 3D broadcast and production at IBC in Amsterdam, the 3D Entertainment Summit and 3D Gaming Summit in Hollywood and 3D programming at MIPCOM in Cannes, the conclusion from each of these events is that 3D is continuing its exponential growth.

Two weeks ago, we attended MIPCOM 2011, held annually in Cannes, which is the world's largest entertainment content trade show.  Consisting primarily of international content producers, distributors and buyers, for us, it was a great opportunity to learn new trends, solidify global business partnerships and further understand 3D broadcast distribution channels.  This year's programming spent a lot of time  focusing on 3D.  We are looking forward exploring the many new opportunities presented during the show.

We also recently attended  ASTC, the Annual Association of Technology and Science Centers in Baltimore.  We'd like to thank all of the attendees and exhibitors who visited us at the Cinemuse booth during the show.  Our 3D programming and hardware solutions attracted a warm reception and a lot of attention in the ASTC exhibition hall.  Through our consulting expertise and existing partnerships with hardware providers, we can offer a 3D turnkey solution for museums and science centers of all sizes.  And, with several new 3D science films in development, PassmoreLab will continue its focus on the production of quality '3D learning experiences' for the museum and educational market.  

From trade shows around the world to online reports, every day brings fascinating news about the latest advancements in the production and delivery of 3D content to consumers.  Each month we will continue to report on the latest news from PassmoreLab and the newest industry developments that will dictate the future of 3D entertainment. 

Happy Halloween from PassmoreLab!


For more information visit and/or contact:


MIPCOM 2011 at Palais des Festivals, Cannes - 3D Highlights from the Show


mipcom On October 3-6, 2011, we attended MIPCOM 2011 - the world's largest international entertainment content expo.  This year's annual show in Cannes brought together broadcasters, distributors and content producers from around the world.  Here's some 3D topics that stood out:MipCom

- 3D panels solidified 3D statistics we've been hearing all year.  During the Creating a new 3D Entertainment Experience panel, Akira Shimazu, Sony's Senior General Manager for the 3D & BD Project Management Division presented these statistics:
  • Over 50 3D films will be released in 2011.  Six of the top ten worldwide grossing films of all time are 3D titles.
  • Over 100 3D titles will be released on 3D Blu-ray in 2011.
  • Over 100 3D games will be released for the PlayStation 3 in 2011.
  • 70% of Japanese homes have 3D TV's.
  • 40% of homes in Europe, China and US have 3D TV's.  

- BBC is finally entering into the 3D realm.  The BBC announced it's doing some test shoots of its highest rated TV show Antiques Road Show in 3D.  During the panel, BBC made mention of their "trick of the trade" 3D shooting method.  Because shooting a six-part series in 3D is so expensive, the BBC will take the series and simultaneously shoot a ninety minute or commercial hour 3D special.   


- BSkyB 3D Channel in the UK has commissioned new original 3D shows.  The BSkyB 3D lineup includes The Bachelor King, about the lives of penguins for Christmas, and Kew 3D, about the fauna and flora at England's magnificent Kew Gardens.  


 - NHK launches 3D video bank.   Hoping to take advantage of an expected demand for 3D content, Japanese broadcaster NHK has launched a library of 3D video which includes 250 minutes of stereoscopic content.


- ESPN 3D announced that Monday Night Football (American) is coming.  Bryan Burns, Vice President Strategic Business Planning and Development for ESPN, broke the news after showing a clip of fan reactions to watching games in 3D on 3DTVs placed in bars.  One person said, "My next TV purchase will be a 3DTV.  I watch more sports than any other program."  This is an eight-year, $15.2 billion, deal made with the National Football League.


- Advertising in 3D.  At the moment, broadcasters are paying a premium for 3D content with hopes that 3D will be the next big thing to help increase channel subscriptions.  According to the various speakers at the 3D Entertainment Experience panel, the cost implication is still high to shoot a short commercial in both 2D and 3D because of the need special 3D cameras, stereographers, proper lighting and more.  The best way for advertising to succeed in 3D is to look to top quality 2D - 3D conversion houses.  You can convert a 2-3 minute commercial for a fraction of the cost of shooting it in native 3D and still turn the same high quality results as shooting it in native 3D. 

PassmoreLab Announces Pre-Production of its Latest 3D Educational Documentary Film - Dinosaur Hunter 3D!
T-RexJoin our team of paleontologists, filmmakers and explorers into the depths of the jungle, underground caves, and even our own neighborhoods to find evidence that dinosaurs were all around us, living in our world, breathing our air and leaving evidence of their incredible lives here. This is not an animated fantasy dinosaur film -- this is a high energy science adventure, where you get to experience how scientists work and learn in the real world.  Extracting saber tooth tigers, Mastodons and digging to find the mysterious footprints of ancient running animals preserved in stone.  This film gives you a taste of the lifestyle of true modern paleontologists.  In addition, this production uses native 3D in 4k resolution to make the viewer experience crisp, up-close and alive.   See the adventure, the excitement and the science of how it's done in Dinosaur Hunter 3D from PassmoreLab.  Please contact: for more information.

ASTC 2011 - Highlights From the Annual Meeting of the Association of Technology and Science Centers in Baltimore, MD

ASTC The ASTC conference was a new experience for us at PassmoreLab.  With our distributors: Cinemuse, representing our 3D educational films Physics of Surfing 3D, MicroWorlds 3D, Ocean Voyagers 3D (Narrated by Meryl Streep), Fuzzy Baby Animals, The Extreme Nature of Bats 3D; and K2 Communications  representing Inner Earth 3D, we presented PassmoreLab's 3D science documentary productions to museums and discovery centers that are interested in 3D content.Astc2 


"One hurdle of 3D in the museum place is the lack of 3D equipment and understanding that it does not take hundreds of thousands of dollars to display 3D in your Museum," said Michael Williams PassmoreLab's Director of Content and Distribution.  "Through Cinemuse we are offering a portable "all in one" 3D solution manufactured by AV Rover
AV Rover
"With this cart, you can simply roll it up to an exhibit and playback 3D on a wall, or a portable screen for only thousands of dollars and you need nothing else. It contains a projector 2D/3D, amplifier, 3D computer and the 3D glasses."   Williams went on to explain that 3D is not something to have "just because" its hot right now. "People actually retain more, tend to "want" to watch more and, best of all, have more fun while viewing programs in 3D. 3D can also be a very profitable addition for a museum as you can 'up charge' for the experience."

"All of our science documentary films were originally conceived and produced for the museum audience.  It's exciting to be working with companies like Cinemuse, K2 and AVRover and to be able to deliver our educational productions to science centers and children's museums that may have otherwise thought 3D was unaffordable," said James Humann, PassmoreLab's Director of Business Affairs.
Top 3D News Round Up for the Month


Disney and Pixar to return to the screen in 3D!! - On the heels of the phenomenal success of The Lion King 3D - which just crossed the $80 million mark at the domestic box office - Disney Studios has announced limited theatrical engagements for four of its classic films for the first time in 3D. The following titles from Disney and Pixar will be released in 2012 and 2013:

  • Beauty and the Beast - January 13, 2012
  • Finding Nemo - September 14, 2012
  • Monsters, Inc. - January 18, 2013 (Monsters University, a prequel to the original film, arrives in theaters on June 21, 2013)
  • The Little Mermaid - September 13, 2013

Sony to stop funding 3D glasses next May - Starting next summer, you may have to pay for those disposable 3D movie glasses if you want to watch The Amazing Spider-Man or Men in Black III in three dimensions. Sony Pictures confirmed to Entertainment Weekly that the studio would stop footing the bill for 3D glasses starting in May 2012.  Each pair of 3D glasses costs studios around 50 cents to purchase, which can result in a pricey $10 million invoice for a blockbuster film. Read On (BTW - Just bring your own!  Check out these chic designer 3D glasses)


Cinedigm Bringing First Ever Live 3D UFC Pay-Per-View Card to Theaters Across the Nation - The Ultimate Fighting Championship UFC will partner with innovative digital theatrical distribution company Cinedigm for the first ever, live 3D broadcast of a UFC Pay-Per-View event when it brings its Feb. 4, 2012 fight card to upwards of 120 theaters across the nation. The 3D broadcast will be the first of four annual Pay-Per-Views set to air in theaters . Read On 


Nintendo 3DS to get 3D filming functionality - Nintendo is set to bring a new update to the 3DS, which will give the handheld console 3D shooting functionality!  Read On 


BREAKING SCIENCE NEWS! Experts announced that Humpback whale populations are higher than scientists once thought - The National Oceanic and Atmospheric Administration just announced that the number of humpback whales roaming the northern Pacific Ocean exceeds 21,000, a figure more than 1,000 higher than the government estimated only three years ago.  The new data suggests that the population of humpbacks has increased since the commercial harvesting of the animals was banned in the mid-1960s.  At the time, the estimated population of humpbacks stood at only 1,400.  Read On.  PassmoreLab's Ocean Voyagers 3D narrated by Meryl Streep (which is now available for worldwide distribution) follows a newborn Humpback calf and his 40 ton mother on a journey of discovery. 


OPINION: Can nature documentaries boost 3D adoption?  Europe's leading 3D source, 3D Radar, suggests that documentaries (not sports and movies!) that will increase viewers demand for 3D programming.  "... The truth is that by broadening 3D content away from sport and movies into a massively popular documentary arena (as well as the Arts), the potential audience that want to be viewing the content grows rapidly.  And with the filming and understanding of modern 3D growing on a daily basis - the quality of the content is improving fast.  It might not be quite where the manufacturers want it to be right now - but 3D is beginning to poke its furry nose through the screen of gimmickry."  Read On 


Sony Announces it will be shipping PlayStation 3D Display on Nov 13, 2011 - PlayStation's first official gaming display lets gamers play titles in 3D and adds a compelling function called SimulView, which "delivers individual full HD screen visuals to each player in two-player mode." Owners of the display can also hook up their cable box or DVD or Blu-ray player to use it as a standard television when they're not gaming. For the MSRP of $499.99, you get the 3D Display, one pair of 3D Glasses, MotorStorm Apocalypse Blu-ray game, and an HDMI cable. The 3D Display supports active 3D. Read On.

PassmoreLab is a San Diego-based stereoscopic 3D studio that specializes in 2D-to-3D conversion, native 3D production and 3D distribution.  The company's California facilities include a full 3D production studio, post production suites and optical and software development labs.  PassmoreLab's state-of-the-art 3D conversion technology has been used on major Hollywood films since 2009.   As an independent film production company, PassmoreLab produces its own 3D films including science and nature shorts, broadcast television programming, and documentary and feature films.  The company also focuses on 3D production for music videos and has worked with several high profile artists such as Slash and Linkin Park.  PassmoreLab operates a separate distribution/sales office in San Diego that specializes in the licensing of 3D content to independent theaters, science centers, museums, planetariums, 3D television broadcasts and 3D mobile devices.  More at 



Michael Williams, Director of Content and Distribution

(562) 533-0453


James Humann